We were tasked with bringing to life the brand personality of an electrical company with plans to grow their premier clientele through partnerships with architects and interior designers along the Wasatch Front. The visual identity needed to showcase their connection to cutting-edge, custom lighting and audio systems, while paying tribute to the company’s legacy and sentimental aspects of the previous logo. We went bold, taking cues from the extreme sport influence of the owner, but utilized a refreshed version of the old color palette and tied the former mark into a subtle background pattern.

Visual Identity System

Branding Applications

Logo Sketches