As long time team member, squad captain and navigator for Journey Racing, Fletcher took on several media roles with the organization. Between training and racing he made the team look good! Beginning with jerseys, the graphic requests came in for other marketing items, including event logos as well as apparel giveaways. In 2018, there was a request to separate the team from the race promotion arm of the organization and being one of the website administrators, Fletcher was asked to help. The team hired Hamel Creative to relaunch a much more robust marketing effort with the new website to entice additional sponsorship, but ultimately relationship were strained during the transition and ultimately the team disbanded. Below is a compilation of the best pieces from time of our western US adventure racing dominance. PC: Tim Bresnahan

Team Race Kits

Event Graphics & Apparel

Marketing Collateral

Logo Development

Web Design

Brand Imagery & Inspiration