Lagoon Biergarten | Signage Concepts + Development
We were asked by Coel Studio to assist on wayfinding and thematic signage design as their scope of project and services for the Lagoon Biergarten expanded from a small exterior pavilion and concession to a multi-building Bavarian dinning (and beverage) experience that anchored their launch into beer and spirits. Coel set the branding and art/architectural direction, but allowed allow the designs to be extrapolated from there. The timeframe dictated a compressed concept to development stage, but many of the original sketches can still be recognized in the final production buildout. Cheers to a great team of designers and craftspeople!
“I felt like I was in a mini Disney for a second the way it was themed. Really, really cute.”
In addition to the identification and directional elements, we were tasked with thematic conceptualization of the fireplace mantel and supporting merchant flag signs.
