
Panther Paint Gear | Branding + Packaging
Working with a Salt Lake based, entrepreneurial painter, we helped position him to explore branching into ‘direct to contractor’ merchandising of a proprietary paint supply line. Strategy. messaging, and visual identity all work in tandem to differentiate the brand from the current market - making it a bit sexier than the available offerings. The focus is on sharp, crisp, professional application that never shows unless intended. This clean look and “cunning” brand vernacular spills over into much of the marketing collateral and packaging.
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