Alpen+Hyde
A boutique Park City day spa specializing in advanced massage and skincare techniques meant to relax and rejuvenate- therapy from your therapy, because big days deserve big rewards.
PROJECT OVERVIEW
Client: Alpen+Hyde Massage
Sector: Health & Wellness
Category: Brand Strategy, Naming, Identity, Messaging, Website & Collateral Design
THE CHALLENGE
Reimagine the Spa
Company ownership of ‘Massage on Main’ changed hands which prompted a rebrand of the business as part of the acquisition. To elevate the expectation and experience of its ideal clientele, the spa was repositioned as extension of the mountain vacation package and the new brand needed to illustrate that rejuvenating escape in ways that transported patrons beyond the traditional massage setting.
THE SOLUTION
Natural Luxury
Between the name change and creative direction established from curated inspiration, the blend became an approachable, mountain Americana balancing the ethereal glow on surrounding peaks to the visceral textures of the natural world. Alpen+Hyde’s luxury branding was created from a palette of natural materials and warm, romantic hues that was supplemented with foreshortened, dynamic imagery from their spa sessions.
Shana Ominsky | Owner of Alpen+Hyde
“This was the most seamless experience I have had as a seasoned executive using many branding and design firms throughout my career. Fletcher has a confident process that is so on the mark when you want to create a brand. He is worth every penny and frankly, he is just the best out there. I highly recommend going through development with him whether you are just starting or intend to recreate a brand.”
THE RESULT
Relax & Adapt
This approach of merging natural materials of the outdoors into a peaceful ambiance of both the spa’s interior design and branding captured both therapeutic sensations and flexibility for growth.
The graphic assets were even created with this living, adaptable branding in mind, having variations in style, layout and color to shift seasonally with marketing and other natural changes in business.
