Neighborhood Veterinary Care
Neighborhood Veterinary Care proudly offers the Salt Lake community the finest healthcare services for cats and dogs. They are dedicated to educating every client on how to keep their pets strong, healthy and happy year-round.
PROJECT OVERVIEW
Client: Neighborhood Veterinary Care
Sector: Pet Services
Category: Brand Strategy, Naming, Identity, Messaging, Website & Collateral Design
THE CHALLENGE
Only a Ruff Idea
Dr. Lynnette had been treating our pups for years, when she found herself forced out of her original practice as part of a corporate buyout. And after the chaos and heartache of seeing patients at various locations around the Salt Lake metro, she appealed to us for help in branding her new clinic.
The biggest directive of which was to capture the communal, yet independent nature of her brand’s new identity - Neighborhood Veterinary Care.
THE SOLUTION
Building a Community
The inspiration for the visuals was that of community gardens, museums and zoos. There is something vibrant and crafty in the municipal applications that when paired with the compassionate, “it takes a village” personality, the brand just comes to life.
Even with fiercely loyal client support structure, the team behind NVC wanted to communicate they were literally building some special and different than most clinics. The website and colorful map graphics speak volumes about the friendly, neighborly feeling that staff, marketing and the overall client experience is hoping to promote.
Dr. Lynnette | Owner of NVC
“The brand Fletcher created did more than we had even hoped. We have a vibrant palette that captures the caring essence of our clinic, while the logo and tagline have become celebrated locally amongst our patrons. Not only that, our website functions as a welcome to the neighborhood, building authority and trust.”
THE RESULT
Purr-fectly Recognizable
The balance of bold, symbolic icons with personal messaging in a caring, handcrafted font has made this brand a beacon of local pride with its easily identifiable and relatable logo and tagline.
And being complimented on more than just the intimate concern and attention for every pet’s health, Neighborhood Veterinary Care is now outgrowing its home, but not its mission.
