Zenergy Bodywork & Massage
Zenergy is a Salt Lake based massage therapy studio run by Jennifer Hanna that focuses on athletes, loosening them for competition, helping them prevent and treat overuse injury, and training them in overall fitness and running for endurance.
PROJECT OVERVIEW
Client: Zenergy Bodywork + Massage
Sector: Health & Wellness
Category: Brand Strategy, Messaging, Art Direction & Website Design
THE CHALLENGE
Stretching Authority
Even with a long and prominent history of massage as Co-director of the US Olympic Winter Sport Massage Team and a National Association (AMTA) Chapter President, Jennifer needed to communicate her expertise more clearly to her target audience. This had to start with a new website that captured her passion for endurance sports and the balance of body systems and treatment modalities needed for recovery. This coupled with expansion into manual therapy practice and updated style and functionality that was 21st century caliber both focused and extended her professional reach.
THE SOLUTION
Focus on the Athlete
We went from just listing out the types of specific services and treatments that Zenergy offered to connecting the imagery and copy of the brand to that of their ideal clientele - athletes pushing the limits of their sport and body.
Partnering with her existing clients, photography and testimonial was gathered and curated into the current Zenergy brand narrative and website. This deliberate niching not only targeted Jennifer’s favorite type of patients, but drastically increased the quantity and consistency of the her weekly workload.
In parallel with this, additional efforts were made to automate most communication, payment and scheduling, giving client’s more control over their booking and freeing up valuable time to provide even more extensive treatment options.
Jennifer | Owner of Zenergy Bodywork & Massage
“I hired Handrail to elevate the branding and digital presence of my company. The knowledge and expertise in design work was obvious when discussing what I was looking for in a new website. Fletcher made sure to find out about the personality of my brand and the message I was trying to portray to clients. What he created has driven new clients to my business while giving me greater authority and value within the athletic community.”
THE RESULT
Personal Connections
The outcome to the new brand strategy and design direction was to see a doubling-down of the friend/client paradigm. More testimonials coming from athletes of all types, praising Jennifer’s skill and countenance.
As clients beget more clients. Stories are shared. Friendships are made. Lives are changed.
