WE GET LOST BRANDS FOUND.
Welcome to your
Brand Adventure.
The most memorable brands go to great lengths to differentiate themselves. They take chances, push the envelope, and ask “why not?”
We’re glad you’re here - It means you’re exploring ways to stand out - and we want to help guide you to your newly elevated brand!
Find Yourself Here!
I’m here to be your guide in navigating the route to the epic business you know you’re meant to own.
Hey, I’m Fletcher.
Operating a small, service-base business involves substantial effort, often more than we openly acknowledge. Let's face it; the goal wasn't to work 80 hours a week and forsake vacations when you embarked on this entrepreneurial journey.
You chose this path to build a thriving business and that allowed you to enjoy an adventurous life of freedom on your terms.
I have a passion for assisting ambitious service providers such as yourself in recognizing growth opportunities and creating the distinctive brand and website necessary to propel your business to new heights.
Are you looking for a clear, predictable path to success?*
*(not overgrown and covered with snow)
Featured Case Studies
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TASTABLY
Brand Name | Visual Identity | Landing Page
This is what happens when you’re asked to help deliver happiness and delight in the workplace!
As part of reimagining corporate employee benefits, Tastably wanted to redefine custom catered workplace meals. The visual direction for the brand development looked to impart the positive emotions tied to food, particularly those connected to nostalgic memories and joyous gatherings that make sharing a meal more than just eating.
The graphics and imagery support the promise of happiness and delight delivered, by way of a premium workplace food offering and curated culinary experience. The goal was to capture the taste of home while fostering a sense of community.
COMMUNITY + COMFORT + EXPERIENCE + CRAFT
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NEIGHBORHOOD VETERINARY CARE
Visual Identity | Brand Standards | Messaging | Website
Neighborhood Veterinary Care is a local, community-centric company started by a Veterinarian more concerned for her patients than the healthcare model being practiced by corporate-backed clinics.
We were engaged for all initial branding efforts including strategy, positioning, visuals, and web design with the goals of capturing the scrappy, local flair of the owner and name, relating it to art centers and community gardens and the opportunities to connect on a personal level with the pets and their owners.
Because of this, the color palette took on a vibrant spectrum laying a backdrop for a bold and symbolic logo of pets and homes. The tagline was also part of the warm and welcoming appearance of the brand - "Nearby when you need us." This little clinic quickly filled its calendar and client role, doubled in staff and has brought on additional veterinary expertise in part to the way the visuals and messaging reflect the culture and care of their practice.
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ZENERGY BODYWORK & MASSAGE
Brand Positioning | Website | Messaging
Jennifer was one of the first clients we took on in healthcare and wellness field, but it was her professionalism as a practitioner that drew us into this special client relationship.
As the former massage therapist coordinator for the US Olympic Ski Team and long time president of the Utah Chapter of AMTA (American Massage Therapy Association), she has a wealth of knowledge and experience treating the most elite athletes in a number of different endurance sports.And it was time her branding and web presence matched her skill and expertise- featuring impressive imagery and testimonials from the athletes she treats!
Some Epic Praise
We loved working with Handrail on our logo development as well as website and printed materials. We would absolutely recommend their services to anyone looking.
-Becky Vanderlinden, Neighborhood Veterinary Care
I have hired Handrail for several projects ranging from product packaging to campaign collateral. Fletcher is great at communicating throughout the process, capturing your vision and bringing it to life.
-McKay Buehner, Buehner Brothers Painting
The Latest Insights
Already seen enough to move forward?
This quick 15-minute call with Fletcher will help clarify the next steps.